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Lovells, tucked away in the foothills of the mouth-watering Malverns, is one of those quintessentially English vineyards that is little known outside its own area. And with good reason. It has married terroir with heritage to become part of the local community captalising on links with local industries like Morgan cars and especially Elgar, the father of modern English music, whose grave is a short walk from the vineyard in Welland.
Lovells recently added to its own five acres some 1.5 acres at nearby Tiltridge which brought with it the Elgar brand offering lots of opportunities to hook up to tours linked to music.
As with most vineyards in England and Wales, 2012 was a bit of a disaster but last year they produced 3,000 bottles and they hope to reach 20,000 bottles from vines already laid down in a few years time, weather permitting.
I arrived just as a consignment of sparkling rosé from Three Choirs (their winemaker) was being unloaded to the cellar door, situated close to a very pleasant modern shop, with eating and tasting area recently converted from a holiday let cottage.
CathIe Rolinson, whose family runs the estate, says that over 80% of their produce is sold from the vineyard to people who are proud of their heritage and keen to buy from the region. The rest goes to local shops, restaurants etc. This is typical of so many family run vineyards of this kind. Cathie’s husband, who is an engineer, has designed special metallic posts to accomodate the vines at a high level making it easy to pick the grapes without straining your back. That’s my kind of vine.
They can entertain group visits of up to 40 people including stag and hen parties. Interestingly, she has noticed a surprising number of people under 30. Hey, is English wine becoming cool at last?
I purchased four bottles including a pleasantly dry Promenades which has whetted my appetite for the others.
The vineyard is open Tuesday to Friday 11am – 4pm and on selected Saturdays from May to November. Outside of these hours & seasons it is best to call first 01684 310843 and they will be happy to help. There is a wine shop & tea room. Tours should be booked in advance.