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It started off a few days ago as a bit of banter on Twitter but it would be a great shame if it ended up in the bottomless pit of unrequited tweets. The idea was – is? – that there should be an English Sparkling Wine Day. Like most ideas, it has multiple sources. I (@BritishWino) happened to be glancing at some tweets and was totally surprised to find that it was #worldchampagneday. Without thinking I wrote: “Apparently it is #worldchampagneday today. Remind me when it is #EnglishSparklingDay. Did I miss it . .?”
Instead of becoming instant history as most tweets do, it was picked up by others including @abecketts, @didier_
England, of course, is not the only place in the UK producing excellent sparkling wine. There has been a strong revival in Wales where Ancre Hill of Monmouth has won top prizes in Italy and China as well as at home. But vineyards in England seem to want to market their wine as English Sparkling just as Wales is trying to create its own distinctive brand. Maybe Wales could do something similar on the same day or at a more appropriate time. Or else the two countries could decide on another date such as the birthday of Christopher Merrett, the Gloucestershire inventor of what the French call the methode champenoise.
So what next? There is clearly a lot of mileage in a day dedicated to English fizz. If properly marketed by individual vineyards and their trade bodies like The UK Vineyards Association and English Wine Producers it would give restaurants, pubs and off licences an opportunity to test the water, sorry, the wine without undue expense – especially if they were to promote it by the glass. As it is the first time it has been done it might attract media attention, not least, social media and there could perhaps be a prestigious lecture on the history and prospects for Albion’s fizz.
What do all you vineyards out there think? Do give your views through Twitter or email me at firstname.lastname@example.org and I will pass on your views – or post a comment below as I have now re-opened the comment slot in the hope it won’t be spammed out of existence again.