Moment of Truth for Britain’s booming vineyards . . .

Posted by Victor Keegan on September 19, 2014
champagne, Chinn-Chinn, Engilsh vineyards, Merrett, Uncategorized / No Comments

Discussion time among the vineyard gurus

This year looks likely to be a record for vineyards in England and Wales – the second successive good year after a disastrous 2012. The question is what to do about it if, thanks to increased plantings and favourable weather, we are entering a period of surplus. So far premium sparkling wines, winning gold medals regularly have been very marketable but most vineyards exist by selling from the cellar door often at inflated – oops sorry – premium, prices because customers have been happy to pay extra for the novel experience.  I have encountered a lot of good wines as well as overpriced ones on my travels including sub-optimal English reds being sold for £20, £30 and even £50 to punters about to be hugely disappointed (including me . .). I have grown to love UK wines but they won’t be loved by the general public until prices come down a bit.
As vineyards enter the new era they will encounter not only the still prevalent psychological barrier among consumers (and merchants) against English and Welsh wine but the real barrier of price. Having spent a year drinking mainly UK wines and regularly asking dumb-struck restaurant waiters and bartenders for English and Welsh wines (unsuccessfully) I know the problem only too well. Maybe it is best summed by one gastropub owner saying: “There is no way I can pay more than £5 a bottle and hope to make a decent profit”.
So it was with great interest that I attended yesterday’s workshop organised by the UK Vineyards Association (UKVA) to map out a strategy for the future.
It was held in the beautiful 650-year-old Vintners’ Hall in the City of London where as you go in you pass a painting of a 17th century wine merchant Van Dorn who was famous for drinking four bottles of wine a day and looking none the worse for it, well in his painting.
Dozens of ideas were put into the pot including the need for strong governance, profitability, collaboration between growers, recognition of excellence, educating the young, a centralised web site, a single body to represent the industry, product placement, promotion by tourist boards, brand ambassadors, enforceable quality standards and sustainability (for profits as well as the environment) and so on.
There was a general feeling that the sparkling sector should develop its own personality and not ape Champagne. Instead of trying to dream up a single word “brand” everyone seemed happy to use “English Sparkling” not least because the word England is a strong selling point abroad – though Sussex likes the alliterative “Sussex Sparkling”.
 There are two big gaps. We are supposed to be living in the age of Big Data but neither the government nor the industry actually knows how may vineyards there are nor what current sales are. It is left to the redoubtable Stephen Skelton to estimate-  in the UKVA house magazine The Grape Press – that wine produced from UK vineyards in 2014 could reach 6.4 million bottles compared with a ten year average of 2.95m bottles. This sounds huge but UK production, with a good product to sell, still accounts for barely more than one per cent of the domestic market. Other industries would kill to be in that position.
 Where the industry has been painfully slow is producing an app for smart phones that could tell you how far you are from the nearest vineyard, opening times with “buy” buttons and also able to snap wine labels which are recognised and stored in a central database. The aim would be to produce a community of UK wine drinkers exchanging experiences. It turns out that vineyards in the south-west will soon have an app of their own and all credit to them. The problem is that it only works for the South-west when there should be one for the whole UK.  And, they are planning to charge £2.50 for it which, believe, me is a mistake as there is a huge reluctance to pay for this kind of app. It should have been free, funded by the vineyards who would get their payback from increased custom

That is but one example why the industry needs a single integrated entity to talk to government and the EU besides acquiring a funding mechanism through a bottle levy (discussed for years but never implemented) so the necessary investment can be made. I am a big fan of UK wines sparkling and still. Vineyards have a great opportunity to make a serious contribution to the UK economy – but they need to get their act together quickly not least by using increased output to lower prices. If they don’t do it the market will do it for them in a merciless manner.

Victor Keegan @BritishWino, @vickeegan

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The vineyards of Herefordshire . . . Herefordshire ?

Posted by Victor Keegan on September 14, 2014
champagne, Choirs, Engilsh vineyards, Merrett, sparkling wine, Uncategorized / No Comments

The historic vineyard at Castle Brook


HEREFORDSHIRE – where I spend a fair amount of time – could have been forgiven for feeling it had been dealt a raw hand by Bacchus. If only the county boundary line had been drawn a couple  of miles further out  in the south-west, it could have taken in the multi-gold winning Ancre Hill Estate in Monmouthshire. And if a few miles had been added on its north-east frontier  it would have bagged Three Choirs, one of England’s most successful operations.
Herefordshire, however, still has some interesting vineyards and could be at the start of a roll. While I was  researching this blog – an arduous task supping wine at every stop – it was announced by the South West Vineyards Association that Castle Brooks’s Chinn-Chinn 2009  had won gold and been voted the best sparkling wine in the South West, an area that includes a lot of very prestigious estates. It is probably the only wine that can get away with calling itself Chinn-Chinn because that is the family name. Chinn, who are also the biggest asparagus growers in the country, have lived here near Ross-on-Wye for centuries.  Wine is still a minor crop for them but, as I saw for myself, they take great care of their lovingly manicured five acres set in beautiful countryside in a historic part of the county which was mentioned in the Doomsday Book and used to be on the path of a Roman road.
Until Chinn-Chinn struck gold, Herefordshire’s main claim to fame was not quality but quantity. Sunnybank Vine Nursery in Rowlestone is the home of the National Collection of Vines with over 450 different types  - more than the rest of Britain’s vineyards put together.  I visited it yesterday on its annual Open Day  where owner Sarah Bell explained that the collection was under the watchful eye of Plant Heritage and was mainly aimed at enthusiastic amateurs who can buy cuttings or young vines for their own use. For easy growing and disease resistance she recommends Seyval for white wines  and Regent for red.

Broadfield Court

 

Broadfield Court (left) is one of the delights of the county, a charming country house  with 14 acres of vines and a cafe/restaurant where you can linger in the open air in summer with a snack or meal over a pleasant glass of wine (£3.50 a throw for their special reserve when I last paid a visit). It is the best all-round wine experience in the county.

But there are rivals kicking at its heels. Simon Day, who comes from the family that set up Three Choirs, recently bought the wine making equipment from Coddington vineyard in Colwall and has set it up in Ledbury where he will process Coddington’s wine  for the new owners while at the same time making wine from the  16Ridges vineyard in Worcestershire processing it in Herefordshire and selling it from the delightful Three Counties Cider Shop in the middle of Ledbury. Simon is also planning in the longer term to plant 20 to 25 acres (he has already done four acres) and to build a bigger winery. Watch this space.

Ledbury is not far from Frome Valley (below, right)), another delightfully situated vineyard  for which Simon Day is also turning the grapes into wine. It has a very pleasant entrance and tasting area in an old country house and sells a range of wines starting with a very quaffable Panton Medium Dry at a reasonable £7.50. James Cumming, who manages the vineyard also has a small one of his own in the West country.

Other Hereford vineyards include Lulham Court near Madley which  produces very pleasant wines(which can be purchased from the Coop in Newent)  from their three acres but at much higher prices that shown on their out-of-date web site. Beeches at Upton Bishop is a small vineyard run by John Boyd. Among others it supplies the neighbouring restaurant, the Moody Cow with its fine wine  while on the other side of Ross-on-Wye not far from Chinn Chinn Frank Myers and his wife Anthea Stratford McIntyre the European MP started a 3.5 acre vineyard three years ago in the gardens of their beautiful 17th century house and it will be another year or two before it is producing.

There are a number of other smaller vineyards which may grow bigger as Herefordshire stakes it claim in the amazing revival of the UK wine industry.

@BritishWino

Frome Valley

 

Open Day at the National Vine Collection

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The grapes of Rath . . . Britain’s biggest vineyard takes shape

Posted by Victor Keegan on August 20, 2014
champagne, Engilsh vineyards, sparkling wine, Uncategorized / No Comments

 

Rathfinny’s first grapes

IF YOU want to speculate about the future of English sparkling wine look no further than the soft undulating hills of Rathfinny Estate in east Sussex, the biggest gamble in the history of this nascent industry. It has already had more publicity than most of the rest of the UK’s 400 plus vineyards put together even though it has yet to produce its first glass of wine. On a flying visit yesterday I had to content myself with a glimpse of the first grapes (see above) and I had to walk quite a long way down the vineyard even to see those. Cameron Boucher, the highly experienced vineyard manager from New Zealand (below) says they have already planted 150 acres of the 400 planned which would make it the biggest vineyard in the UK and one of the biggest in Europe. He says the first of the smaller quantities of still wine will be produced next year, though it may not go out under the Rathfinny brand. It will be several years yet before its flagship sparkling has matured in bottle long enough to be released on to the market.

 

Cameron Boucher, vineyard manager


 Mark Driver, who left a lucrative job in the City to plough £10 millions of his own money into Rathfinny, is in danger of giving hedge funds a good name. He is nothing if not ambitious, planning to go from scratch to selling a million bottles of English sparkling against the established giants of Champagne about 90 miles across the channel who share the same chalky geological strata as Rathfinny.
Some people think he is barmy, others that he will usher in the next stage of the English (and Welsh) wine revival as it ups its game from a niche product to a serious industry. Having in my previous career as a journalist chronicled the remorseless decline of the UK’s manufacturing base over 40 years, I find it refreshing to observe a fledgling industry with such juicy prospects.
Of what other industry in Britain could it be said that it has a world-class product yet barely one per cent of its domestic market? Most of the wine produced in Britain is sparkling and we regularly win top honours. In the recent prestigious Champagne & Sparkling Wine World Championships England scooped 11 gold medals and 14 Silver, more than any other country except France.
Of course, it is not as simple as that. Vineyard guru Stephen Skelton (@spskelton) in his new book Wine Growing in Great Britain, points out that most of the growth in sparkling wine in the UK has come from Prosecco and Cava selling at well under £10 a bottle, a market that UK sparklers shy away from and that three quarters of Champange is sold at less than £20 a bottle which won’t leave much profit for low volume UK producers.
But, if warmer summers persist, a larger output could bring unit prices down in Britain and nowhere more than Rathfinny which stands to reap economies of scale as great as any in Champagne and on land that is considerably cheaper. But two things will be crucial to its success: it has to produce wine that wins top medals and – something manufacturing industry never had to contend with – it needs a succession of good summers.

English Wine Centre

 

 

 Before visiting Rathfinny we had our first trip to the long-established English Wine Centre at nearby Berwick  (left) which combines a shop selling a huge range of English (not yet Welsh) wines with lovely gardens, a hotel and a delightful restaurant serving a high standard of food which we enjoyed along with samplings of English wines of which the Nutbourne from West Sussex and Surrey Gold whites stood out for us.
We decided to walk there from Berwick station along the Vanguard Way, a picturesque path along the slope of the downs which brings you out a few hundred yards from the wine centre. We were late as it took us a while to figure out that the path went straight through the middle of a field of closely packed with seven feet high rows of sweet corn where GPS is of limited use.

 

Follow Victor Keegan on @BritishWino or @vickeegan

His London blog is LondonMyLondon.co.uk

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A toast to the 400th anniversary of the Englishman who invented champagne

Posted by Victor Keegan on July 25, 2014
champagne, Engilsh vineyards, Merrett, sparkling wine, Uncategorized / No Comments

Merret’s house is the second one on the right

It is 400 years since the birth of Chistopher Merret (1614 – 1695), the Englishman who first set out the principles of how to make what is now called Champagne. Dom Perignon came along much later. This weekend, the place where he was born – Winchcombe in Gloucestershire – is holding a small Festival of Fizz to celebrate this little-known occasion. In Merret’s time Champagne was a still white wine. If a secondary fermentation happened it was regarded as a disaster because it would explode the bottles which were then made of weak glass. In a paper to the newly-formed Royal Society in December 1662 (uncovered by the champagne expert Tom Stevenson 20 years ago) Merret described how winemakers deliberately added sugar to create a secondary fermentation. There was no explosion because English bottles, unlike the French ones, were made in coal-fired factories able to produce stronger glass than the traditional woodburning techniques. There was a shift to coal because wood was being prioritised for the navy because the Government was worried that a shortage of wood might affect the building of ships.
These days even the French admit that the English invented the “méthode champenoise”. Indeed the first mention of the word “Champaign’” anywhere was in English literature of the time.
While being delighted that Winchcombe is staging a festival this weekend  I am surprised that  the booming English and Welsh sparkling wine industry, which is awash with international gold medals, didn’t use the opportunity for a big marketing effort. I only heard about the festival two days ago when I read an eye-catching tweet from Oliver Chance of Strawberry Hill Vineyard (@englishbubbly) who said that Strawberry Hill was the nearest sparkling wine producer to the birthplace of the inventor: a great pitch but be careful, Oliver if you bump into @elgarwine – they could have a counter claim!

I am very grateful to Jean Bray, historian and journalist, – who is giving a talk on Merret at the White Hart Winchcombe at 6pm this Sunday (25th) – for guiding me to the house where he was born, a former pub called the Crown, on the corner of Mill Lane and Gloucester Street (see above). It is presumed, she said, that he was educated at the local grammar school – an Inigo Jones building now called Jacobean House – on the same side of the road opposite the church (just as it is presumed that Shakespeare went to his local grammar school though there is no actual evidence in either case). There are brass plates to his parents in the church on the right side wall as you enter (see, right).
Merret was a bit of a renaissance man excelling in other fields including compiling the first list of  birds and the source of fossils. The son of a mercer, he went to Oxford and worked in London while living in Hatton Garden (which had a large vineyard in those days) and was buried in St Andrew’s Church, Holborn where Dickens was baptised. I am sure the fizz festival will be a deserved success and I wonder whether it will spawn a bigger idea. Could it do for Winchcombe and English sparkling wine what Hay-on-Wye did for second hand books?
Meanwhile, we should all raise a glass of English fizz this weekend to toast Christopher Merret, the man who chronicled the invention of méthode champenoise before the French turned it into one of the most successful brands ever. Now is the time to bring it all back home.

The local grammar school built by Inigo Jones (above, eft)

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The Kent vineyard a French Champagne house was sniffing around

Posted by Victor Keegan on June 20, 2014
champagne, Engilsh vineyards, Merrett, sparkling wine, Uncategorized / No Comments

Squerryes celebration day

Squerryes, with its grand mansion dating back to 1681, must be the nearest thing in England to a French chateau vineyard. Indeed it nearly became one as I discovered earlier toay at the launch of its first sparkling wine. About six years ago a well-known French champagne house, worried about the possible effects of global warming on its own territory, tried to buy part of the Squerryes’ estate to plant its own vineyard. Negotiations broke down after six months because the champagne house wanted to own the land and Squerryes was not willing to give up part of its heritage.
Then Henry Warde, whose family have lived in the house for so many generations, reckoned that if a French champagne house thought his land was ideal for methode champenoise wine maybe he should have a go himself. Compliments don’t come higher than that.
Which he did on 35 acres of land – and yesterday the first wine from 2010 was launched in a party atmosphere in the grounds of his beautiful house in which about 20 artisan producers were selling their products from ice cream or gazpacho soup to perfumed candles and local beer. It was a lovely occasion even though the vineyard itself, was not part of the experience as, sadly, it is about a mile away. The wine itself, made from classic champagne grapes – pinot noir, pinot meunier and Chardonnay – has already picked up several bronze medals. It has a nice nose and was very pleasant to drink on a sunny afternoon but at a price of £28 it is punching a bit above its weight against other English and Welsh premium priced sparklers.
This may not matter in the short term as Querryes is planning to sell all its wine – 8,000 bottles this year with an eventual objective of up to 80,000 bottles –  from the estate where local demand can often sustain a premium price.

Henry Warde pouring his first vintage

At the moment the prestigious winery Henners makes the wine for them but they have plans to build their own winery and eventually a restaurant as well.Some critics say that too many new vineyards are being opened producing sparkling wine in the UK and it is bound to end in tears. Maybe. The other way of looking at it is that UK fizz producers have a product that regularly wins prizes against the rest of the world yet have less than one per cent of their domestic market. There is all to play for.

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Britain leads the world in vineyards – under glass

Posted by Victor Keegan on June 10, 2014
Engilsh vineyards, sparkling wine, Uncategorized / No Comments

The Great Vine glasshouse backed by Tudor chimneys

ENGLAND’s wine industry may be miniscule compared with France, Spain or California but we have something they can only dream about: the biggest grapevine in the world. Take a bow Hampton Court whose Black Hamburg vine I saw yesterday which has grown apace since my last visit, er 40 years ago. It now measures 12 feet around its base with tentacles extending to approaching 120 feet. Small wonder that Guinness World Records declared it the largest in the world as far back as 2005. It could be the oldest as well having been planted in 1769 by Capability Brown except that the city of Maribor in Slovenia claims its Vine of Maribor is 400 years old. For reasons of space the Hampton vine hasn’t been allowed to grow in a straight line. Its carefully manicured branches are spectacularly spreadeagled across the inside of a specially built glass house like multiple layers of Formula One circuits. When I last visited the Hampton grape it had a rival at the Jesuit College at Manresa House in Roehampton where what was claimed to be the longest grapevine in the world was lodged in one of the largest greenhouses in the country – but it has long been lost to redevelopment. There is also a small vineyard on the Gloucestershire/Herefordshire border, Strawberry Hill, which claims to be the only – and therefore the biggest – vineyard in the world growing grapes on a commercial scale under glass, a claim that has yet to be refuted.

Inside the greenhouse

Hampton Court produces about 600lbs of grapes a year which ripen at the end of August and are sold in Palace gift shops in September. You would think they would ripen a lot earlier judging by the size of the ones I saw yesterday. The vine could easily produce more that twice current output but only at the expense of subsequent harvests. The grapes were originally grown as a luxury food for the royal table but are now made available to us proles. Although Black Hamburg is an eating grape there is no reason why it couldn’t be made into wine which could be served in the Palace’s Tiltyard Cafe where no English wines are available despite their increasing reputation.
The Great Vine  is a marvellous grapey experience, Bacchus’s Cathedral and well worth a visit though it is quite pricey to get into the Palace these days even if it is just to the gardens. The roots of the vine are outside the greenhouse under the dirt patch which can be seen on the right. There is no reason why the vine should not continue for another 100 years but if it doesn’t there are plenty of offspring around. In 1818, Edward Jenner planted cuttings from the Hampton Court vine  in his greenhouse at the Chantry, Berkeley where two are still fruiting today. A cutting taken in the 1860s now forms a canopy over the conservatory at Huntington Castle in Ireland. There is no keeping a good cutting down.

Little known fact – Hampton’s Great Vine was grown from a small cutting that came from Valentine’s Park in Essex

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Enigma variations – how Elgar and Britannia’s wine hooked up

Posted by Victor Keegan on May 21, 2014
Engilsh vineyards, sparkling wine, Uncategorized / No Comments

 

Cathie Rolinson tending the specially heightened vines

Lovells, tucked away in the foothills of the mouth-watering Malverns, is one of those quintessentially English vineyards that is little known outside its own area. And with good reason. It has married terroir with heritage to become part of the local community captalising on links with local industries like Morgan cars and especially Elgar, the father of modern English music, whose grave is a short walk from the vineyard in Welland.
Lovells recently added to its own five acres some 1.5 acres at  nearby Tiltridge which brought with it the Elgar brand offering lots of opportunities to hook up to tours linked to music.
As with most vineyards in England and Wales, 2012 was a bit of a disaster but last year they produced 3,000 bottles and they hope to reach 20,000 bottles from vines already laid down in a few years time, weather permitting.
I arrived just as a consignment of sparkling rosé from Three Choirs (their winemaker) was being unloaded to the cellar door, situated close to a very pleasant modern shop, with eating and tasting area recently converted from a holiday let cottage.

Part of the shop and tasting area

CathIe Rolinson, whose family runs the estate, says that over 80% of  their produce is sold from the vineyard to people who are proud of their heritage and keen to buy from the region. The rest goes to local shops, restaurants etc. This is typical of so many family run vineyards of this kind. Cathie’s husband, who is an engineer, has designed special metallic posts to accomodate the vines at a high level making it easy to pick the grapes without straining your back. That’s my kind of vine.
They can entertain group visits of up to 40 people including stag and hen parties. Interestingly, she has noticed a surprising number of people under 30. Hey, is English wine becoming cool at last?
I purchased four bottles including a pleasantly dry Promenades which has whetted my appetite for the others.
The vineyard is open Tuesday to Friday 11am – 4pm and on selected Saturdays from May to November. Outside of these hours & seasons it is best to call first 01684 310843 and they will be happy to help. There is a wine shop & tea room. Tours should be booked in advance.

No,not Chateau Mouton – just a couple of model sheep watching over the vines

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The only wine is Essex . . .

Posted by Victor Keegan on November 22, 2013
champagne, Engilsh vineyards, Merrett, sparkling wine, Uncategorized / No Comments

THE biggest surprise from meeting vineyard owners in East Anglia yesterday is that I have been drinking Essex wines for years without realising it. It turns out that East Anglia – and Essex in particular – is a huge exporter of grapes to familiar vineyards such as Chapel Down and Camel Valley. Some estimates suggest that the multi-prize winning New Hall Vineyards alone accounts for around 25% of bottles sold in the UK. Whether this is a slight exaggeration or not, it is clear that East Anglia is a hidden hero of the UK wine revival.

So, it is no great shock to learn that East Anglia walked off with more gold medals and trophies than any other region in the English Vineyard awards this year. Thus far the region has been happy to hide its success behind a barrel as its two dozen or so vineyards have been able to selll pretty well all they make either locally or to the big boys down south. Now this is changing. Yesterday’s tasting for trade press prior to a very tasty dinner at the delightful West Street Vineyard at Coggeshall, Essex vineyard was the start of a move to project its image to the rest of the world. Unsurprisingly in these circumstances I was impressed with the standard of the wines we tasted especially the Bacchus based whites from New Hall, Giffords Hall and Lavenham Brook. The 2012s – stocks of which, surprise, surprise, are already running out – are inevitably less mature than the 2011s but most of the visitors were well pleased. There were some very nice sparkling wines as well such as New Hall’s English Rosé 2010 which may have helped its owner Piers Greenwood to be voted English Wine maker of the year. East Anglia is hoping to get the region designated as a Protected Designation of Origin (PDO) under EU rules based on how well the Bacchus vine grows in a region which claims to have a very low rainful. This could be very important in selling abroad particularly in the Far East.
West Street is one of the few vineyards in the country to sell other English wines as well as its own so I took the opportunity to buy a sparkling white from Leeds based Leventhorpe in Yotkshire and a Renushaw Hall Madeleine from Derbyshire – the first time I will have tasted wines from either county.
Meanwhile, one has to take one’s hat off to the vineyards of East Anglia which have been hiding their qualities for far too long.
Victor Keegan @BritishWino @vickeegan

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Reading between the vines . .

Posted by Victor Keegan on September 15, 2013
champagne, Engilsh vineyards, Merrett, sparkling wine, Uncategorized / No Comments

 

Brian Edwards and Sarah Bell

It is not often I have the  chance of visiting a vineyard with no less than 430 different varieties  of vine on display. But yesterday was the annual open day for Sunnybank Vine Nursery run by Sarah Bell and Richard Stow. It is  home to the National Collection of Vines spread in neat formation across 0.4 remote hectares in rolling Herefordshire countryside facing Garway Hill, once owned by the Knights Templar.

I had the pleasure of being shown around by Sarah who bought the vineyard in 2008 knowing very little about vines. She has learned fast, helped by Brian Edwards, the former founder-owner (above with Sarah) , who joined us walking up and down between the rows commenting on the pros and cons of every vine within sight. I couldn’t help asking them what vine they would recommend for would-be amateur wine makers wanting to avoid complications (who could I have been thinking about?).
Interestingly, from all of the 430 varieties around them they both chose the same two: Seyval, which “ripens right up to Yorkshire”  for white wines and Rondo (“early ripening on any site”) for red.

Some of the 430 varieties

Other tips – Don’t even think of trying to grow the claret grape Cabernet Sauvignon in the UK (though Cabernet Cortis is a fair English substitute for it). Shiraz is no good  in the UK either. Seiggerrebe can make a good wine but is a small cropper Triomphe d Alsace is effectively disease resistance.
Sarah, whose day job is in the software industry,  finances the vineyard by selling roots and cuttings during the dormant season (November to March) from her website www.sunnybankvines.co.uk

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Why I have just purchased a stake in an English vineyard . . .

Posted by Victor Keegan on September 11, 2013
champagne, Engilsh vineyards, Merrett, sparkling wine, Uncategorized / No Comments

Chapel Down

First, because Chapel Down – for it is they – make good multiple prizewinning wines in a charming backwater of Kent. I am already a regular buyer. Second, it is rather nice, dare I say romantic?, to own a tiny bit – actually a very tiny bit  - of one of our oldest vineyards in the midst of the Great British Wine Revival.
OK, there’s a third reason. The perks. If you buy a minimum of 2,000 shares – which cost me less than £400 a couple of weeks ago (excluding dealing costs) –  you get a mouth-watering 33% reduction on the ex-vineyard price of their wines plus a 25% reduction on meals at the Swan restaurant attached to the vineyard.
Which is one of the main reasons we made our first visit yesterday. Four of us shared a £20 cab ride from Headcorn station ten miles away. We were not disappointed.  Chapel Down, despite being one of the largest vineyards in the country has managed to retain an intimacy which others, such as the admirable Denbies in Dorking, are in danger of losing. Battalions of vines fill neighbouring softly undulating fields, laden with sumptious fruit from this year’s bountiful crop so neat they may have been manicured.
Lunch at the Swan above the shop – filled to capacity on a September Tuesday – was delcious for me though two of my companions couldn’t finish their Dover sole which they thought was too salty and dry (and were given a rebate by the manager). This was washed down with a Chardonnay from their nearby Kit’s Coty estate which was a joy to drink though expensive with quite a steep cash markup on the price of a bottle in the shop below (as if I should care as a shareholder with a 33% discount!)
Chapel Down is one of the best managed vineyards in the country but their shares as the FT  and others have pointed out are risky as they are as much a bet on the weather as the company. But buying a small number of shares is a no-brainer – as long as you  like their wines. My purchase of the minimum number to qualify for the perks (2,000 shares) cost me £395 plus £46.98 in commissions and charges. This is money that would otherwise be sitting in a current account at near-zero interest. After one visit to the restaurant and the purchase of one bottle of Pinot Noir I have already recouped the dealing charges and if I continue to buy their wines (and count the money I save through my 33% discount as a return on my investment) then Chapel Down shares will have one of the highest dividend yields on the stock market irrespective of what happens to the share price (though it has risen over ten per cent since my purchase a few weeks ago). If you don’t fancy shares the most cost-effective way of buying Chapel Down wines is through the Wine Society (recently voted Decanter wine merchant of the year for the third year running) where they are significantly cheaper than buying from the vineyard.

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